Jack in the Box - Rainbow Hi-Jack
For St. Patrick’s Day, we put a Jack in the Box at the end of a rainbow. Literally.
Because the Oreo Cookie Mint Shake was as good as gold.
Role: Collaborative Concepting, Art Direction
THE IDEA
A real rainbow. A real pot of gold.
Instead of another St. Patrick’s Day ad filled with fake rainbows and pots of gold, we decided to make the real thing.
HOW WE DID IT
Turns out, rainbows require some pretty specific conditions.
Sunlight at a precise 42° angle + a wall of mist = rainbow.
So we built one.
An 80-foot lift sprayed recycled water into the air while we waited for the sun to hit exactly the right angle.
THE PAYOFF
THE POT OF GOLD
At the end of the rainbow: free Oreo Cookie Mint Shakes in gold cups.
