inflataboy.gif

Priceline - Go To Your Happy Price

Priceline – Go To Your Happy Price

A first-of-its-kind bookable sitcom starring Kaley Cuoco, launched around Super Bowl LVII. Each mini-episode hid more than $5 million in travel deals inside interactive props, turning social ads into a booking experience.

PEOPLE · BUSINESS INSIDER · E! ONLINE · THE POINTS GUY · ENTERTAINMENT TONIGHT · TRAVEL WEEKLY

ADWEEK · SKIFT · DIGIDAY · MARKETING DIVE · MEDIAPOST · TRAVEL MARKETING REPORT

Cannes Lions — Bronze · Digiday Awards — 2× Winner · PRNEWS Platinum Awards — 3× Winner

Role: Concept, Art Direction, Design Direction, Social/Film Campaign Development, Production & Editing Assistance

CASE STUDY

THEME SONG

 

INFLATABOY

 

HAWAIIAN CUBICLE

 

STAND IN

 

ADDITIONAL SOCIAL PROMOTION

RESULTS

 
 
 

Creative Partner: Winston Farley

CDs: Matt Sorrell, Nick Morrissey