DoorDash - FIFA World Cup

DoorDash – World Cup 2026

For the 2026 FIFA World Cup, we delivered fans closer to fútbol with two social-first ideas: Pick the Champ, starring Zlatan Ibrahimović, and Seat Drops, a nationwide ticket hunt starring Brooklyn Beckham. See the campaign results at the bottom.

ENTERTAINMENT WEEKLY · DAILY MAIL · PAGE SIX · THE INDEPENDENT · LBB · COSMOPOLITAN

Role: Collaborative Concepting, Campaign Development

PART ONE: PICK THE CHAMP

Fans picked the country they thought would win it all for a chance to split $5 million in DoorDash credits. Zlatan Ibrahimović made his own pick, and as teams were knocked out, he returned to send them home with a series of real-time roasts.

THE ROASTS

…AND FOR THE FINALE

CONGRATULATIONS SPAIN

The reactions became DoorDash’s most-watched content ever.

After every match, fans tuned in to see how fast Zlatan would deliver the insult.

PART TWO: SEAT DROPS

We turned World Cup tickets into a nationwide treasure hunt, dropping seats for fans to find through clues released across social.

Over the next few weeks, Dashers dropped DoorDash bags across U.S. cities and posted the classic “Your food has been delivered” photo to social. The photos gave just enough away for people to figure out where the tickets were.

The first to the bag went to the game.

DOORDASH 2026 WORLD CUP RESULTS:

1.5B+
Impressions

#1
Share of voice among World Cup sponsors

+35%
Instagram followers

Most-viewed
DoorDash post ever

Creative Partner: Matt Ostler

CDs: Fer Carrion, Itai Inselberg